There are some basic principles that pertains to internet marketing that will define the success or failure based on monetary standards. That principle is keyword research. Keyword research is one of the most important steps that you can take that will insure whether or not you will make lunch money or mortgage money.
Having the information of knowing what online users are searching for will guarantee targeted buyers for whatever niche you happen to be in. If you miss this important step of the process then you have missed the whole point of internet marketing.
Knowing that you have built a website that will offer products, information, or even more will help people solve their problems. Taking the mindset of helping people find what they want will pay off immensely.
Having a website that offers no special information, no incentives, will not help people or yourself. You will have worked hard to set your website up and getting it indexed for no reason if you don't offer information that is helpful to people.
In this chapter I will show you how to find those keywords that people are searching for and put it to good use. Finding keywords is a process and I will outline that shortly. Once you identify what keywords hold the best promise of finding your website then you have overcome the first obstacle of attracting people to your website.
It has been proven by Google’s own tools that changing keywords around very subtly can mean a huge difference in the amount of traffic that comes to your website. You won't make that mistake with the process I am about to show you.
Action steps to take for keyword research
Step 1. Go to your browser and search for "Google Keyword Tool"
Step 2. Click on the link that states Keyword tool – Google Adwords
Step 3. You will be taken to a Google Adwords page where you will put in some keywords or phrases related to your niche.
Step 4. After putting in your keyword select the SEARCH button
Step 5. You will be shown a list of related keywords that will have the information you are looking for. That information is in the form of competition and the number of searches for that keyword.
Step 6. At this point you are trying to identify good prospect keywords that warrant enough interest for you to pursue. Look for local monthly searches that identify at least 500 queries. You can just click on the heading and it will sort it for you.
Step 7. Once you identify each keyword that fits the 500 search criteria you need to look at the competition field. You are looking for low competition for keywords. A darkened box means a lot of commercial intent for that keyword. Stay away from those even though the search criteria is met.
Step 8. Save the keywords that meet the standards in a notepad. These keywords will form the basis to write content on your website that will drive people to your website.
On step 4 if you find that you're having a hard time coming up with keyword phrases then I suggest the following. Go to your Google browser and put in your main keyword. Don't hit the enter key just yet.
There is a neat little thing that happens when you type in a keyword into a Google browser. Keywords are displayed that are directly related to the keyword that you put in the search box. You can use these keywords as search criteria to try to find qualifying keywords for your site. This has helped me a lot in finding keywords I never even thought of before.
Everyday holds a new set of keywords that people use to check out the internet. What is popular today may not be as popular tomorrow.
What the Google search tool shows you in keywords may not be what the Yahoo search tool shows you. It doesn't matter. Hunt and search for keywords is a never ending quest but it doesn't matter. Take a keyword and run with it. If it doesn't pan out with the traffic try another keyword. You will eventually trap a keyword that is popular and you will see the results by the visitor count on your website.