You need to understand why a relevant domain name needs to be complementary to your website. Having a domain name that reflects the information that your website has is so important to your online success.
Having a domain name that fits the type of information that you offer on your website will allow people to remember it better. The more relevant it is, the easier it is for people to talk about it.
Not having a domain name that doesn't reflect on the scope of your website will soon be forgotten. If you want success in this business you need to make it fun and memorable for people visiting your website.
Once people can associate your website with content that they want and need, the more influence you will have. Having up to date content is one of the keys for success because people will start to depend on you for information.
That will make you a key authority in that area and now you will become an expert. Whether you want to be one or not, it will happen and you will start receiving feedback from customers.
This is all starts with the right domain name for your website. Not having this right from the beginning will make a short road a longer run to success. Sure you can change anything around but why would you take the longer route? Make it easy for people to remember your website with a domain name that reflects your website’s message.
You will learn in this chapter how to set up a domain name with a registrar and the type of information that is required. This is one of the quickest steps in the formation of your website that you will take.
Everything concerning domain names is highly scrutinized and controlled by the ICANN organization. ICANN stands for Internet Corporation for Assigned Names and Numbers. This organization controls and oversees the naming and number systems that the internet relies on.
ICANN insures that people can't create domain names that are in existence already. Without an agency like this there would be total chaos in the internet world.
So let me give you the steps needed to select a domain name and have it registered.
Step 1. Remember the keyword research you did in the previous chapter? That is key in selecting a domain name. Identifying some keywords will be one of the first choices that you need to have to see if they are available for domain registration.
Step 2. Go into your favorite browser and type in "domain registration"
Step 3. You will find tons of domain registrars to select from. Which is the best one to select? If you're just trying to register a domain name then any one of these registrars will do. Go ahead and select a domain registrar that attracts you.
Step 4. Once you get to the website you will find a search bar that will allow you to put in a domain name. Put in one of your keywords and see if it's available as a domain name. If it is, then go ahead and have it registered.
Step 5. If your domain name isn't available some sites will give you alternate names that are available. Don't select those but select the other keywords that you researched because they will be more relevant to your website. You will eventually find a domain name that will be available that will be relevant to your website.
Step 6. Usually the domain registrar will ask for a lot of accessory information to be added. You don't need any of these at this point. However the following pieces of information will be required to be listed. Administrative contact, technical contact, billing contact and name servers.
Step 7. Make sure that you save all this information for future reference because you will need to have them.
The toughest part of this will be step 5 in coming up with available domain names. If none of your keywords show any available domain names then go back through it once again and take a look at the alternatives given by the domain registrar site. Sometimes a variation will make sense to you. Or even the possibility of adding 'blog' to the end of your primary keyword will be available.
In any case make sure that the domain name reflects your website content.
Once you find a domain name that fits the information that will be given to the public on your site, then you will have a head start on a lot of other sites. Making a domain name memorable in peoples minds will allow them to converse with their friends and if you give the information that they like then they will pay it forward.
That's when you will become known as the expert of the trade. Once you start getting that status you will have a following that will make your experience on the internet a most enjoyable one.
The next chapter will go into the hosting aspects of your website.
Tip It is best to avoid trademarked domain names as there is a chance you will get caught and will be issued with a lawyers letter. At best they will demand the name and at worst they will ask for damages